The Finnish asset management and corporate finance group eQ Asset Management has selected Newsec as a partner responsible for commercial management and marketing of its shopping and business centres. Miia Aro will serve as Shopping Centre Manager for these properties and Maiju Heinonen will serve as Marketing Co-ordinator. A Shopping Centre Assistant will also join the team at a later date.

Miia Aro ja Maiju Heinonen

The portfolio of shopping centre properties owned by eQ includes several shopping centres and retail parks of varying size in the Helsinki Metropolitan Area, such as Malmin Nova in Helsinki, and the Liila and Bredis centres in Espoo.

"The goal of our partnership with Newsec is to improve the customer experience and commercial appeal of these properties," explains Sirpa Lamminluoto of eQ Asset Management.

"We are looking forward to managing the commercial properties of eQ Asset Management and bringing new perspectives to their marketing in an evolving retail market," adds Johanna Harjunmaa of Newsec.

These commercial management services will further reinforce collaboration between Newsec and eQ, supplementing a previous agreement that covers technical building management, lease administration, financial administration, energy management, leasing, and project management services.

For further details, please contact:
Johanna Harjunmaa
team leader, shopping centre operations,
Newsec Property Asset Management Finland
tel. +358 50 326 5638

Sirpa Lamminluoto
Property Development Manager, eQ Asset Management
tel. +358 50 320 3918